Someone gets promoted. Maybe it’s their first time leading a team, or maybe they’re moving to a bigger group. Either way, something comes up fast: how much everyone depends on the manager to spell things out. People want to know what “good” looks like, what the rules are, and how they’re being judged. If no … Read more
Lots of managers remember their first days leading a team. You walk in, everyone looks at you, and you know things are going to shift. The thing that keeps coming up in conversations with good managers? They wish they’d set expectations early—much earlier than they did. Whether you’re new to managing or just want to … Read more
If you’re sitting at your desk searching “How do I write an RFP?” you’re in good company. Request for Proposals (RFPs) can seem like just another office task, but for a lot of teams, they’re stressful. Companies use RFPs to collect offers from vendors and pick a fit for their project or service needs. It’s … Read more
Storyboarding Short Videos: Why Bother? The first time you hear someone talk about storyboarding for short videos, it might sound like too much work. After all, aren’t short-form videos quick and informal? But if you’ve ever tried filming TikToks or Instagram Reels on a whim, you probably noticed how quickly things go sideways. Scenes feel … Read more
If you’ve ever searched for a plumber, electrician, or car repair shop “near me,” you’ve seen local SEO in action. It’s that invisible hand that helps local service businesses show up when you need them most—often right at the top of your search results. Local SEO might sound technical, but at its core, it’s about … Read more
Got a great business idea? Before you build an app or order 2,000 tote bags, it’s smart to check if people actually want what you’re selling. The fastest way isn’t always the flashiest—it’s usually methodical, practical, and frankly a little scrappy. We’re talking about real-world validation, not just a thumbs-up from your friends. Let’s run … Read more